Biolectra
A Bite That Hits
The Commercial That Bites Back at Cramps!
We are proud to present our most recent tvc production for Biolectra Magnesium, in close collaboration with PinkCarrotsCommunications.
Piranhas with personality.
These little creatures aren’t just scary – they’re expressive, quirky, and animated with charm. We tell the story of pain with a wink, without losing credibility.
Creative teamwork at its best.
From storyboarding to color grading, this project was a joint effort between agency, 3D artists, director, production, and the client. A true team production – with a behind-the-scenes look to match.
A glimpse behind the curtain.
Our making-of footage reveals how the piranhas came to life, how actors reacted to invisible creatures, and how the teams worked across disciplines to bring the vision to life.
From the Director Ralph Loop:
"The TV commercial I was able to contribute to for the new BIOLECTRA MAGNESIUM campaign really only had two challenges:
👉🏼 Tell the story in 8 seconds (the remaining 7 seconds of the 15-second spot are the packshot)
👉🏼 Create funny, memorable, and characterful CGI piranhas.
The agency PINK CARROTS Communications GmbH GWA did an excellent job of developing HERMES ARZNEIMITTEL GmbH’s message in a way that’s accessible, interesting, and likable — all within the tight constraints of the media format.
And the brilliant team at seedFILM as (post)production, together with the spot-on animators at FIFTYEIGHT Animation, brought the second challenge — the piranhas — to life in a super cool and characterful way.
All that was left for me was to guide the cast a little…"
Client: Hermes Arzneimittel
Agency: Pink Carrots
Director: Ralph Loop
Production and Post: SeedFilm
DOP: Tobias Rupp
Character Design & Animation: 58
AC: Philipp Jeschek
Gaffer: Fabian Sperlich & Ole Schreiter
Head of Production: Jan Bauer
Unit Manager: Levin Kärcher
Set Runner: Christian Braubach
Styling: Birgit Fligge
Styling Assistant: Janka Knüppel
H&M: Elena Becker
Photographer: Ben van Skyhawk
Post Supervisor: Philipp Müller
Making Of: Nikolai Sperling
Edit: Tom Ries
Creative Producer: Thorsten Burgholz
Music & Sound Design: Julian M Michel